The Business of Designing and Selling Products

Articles, Opinions, Tools and Resources for Product Managers.

Products need Vision and Execution.

This website is a collection of ideas, techniques, resources and opinions about designing, growing and managing a product or a product portfolio.

Jump to the Blog section for the most recent articles and opinions. You will also find links to useful resources for Product and Business Management.

Scroll down a bit more if you want to know something about me in the About section.

Have fun with your Product!


What is a product strategy? Differentiation opens up an ocean of opportunities

“I will have the beef and vegetable please and a glass of chardonnay” …where did I put my bag? oh yes here it is… “You need to excuse me, I need the bathroom” …syringe, cap, insulin vial… this stupid sect, the rubber is not tight! Need to open a new one… Oooh this bathroom is filthy! …

How to deal with difficult team members: a 5-steps process for team success

We have all been there. With multidisciplinary teams, often big, very few (or none) direct reporting lines, delivering efficiency in product management is difficult. A particular challenge are difficult team members. It is not unusual, you have someone who is clearly very talented in an aspect of the job, but very difficult to deal with, …

The Long Tail: profiting from big product portfolios as the new paradigm for Product Managers?

Recently I wrote about how killing a product can be the best choice for an efficient portfolio management. The idea of investing heavily on the blockbusters and limiting costs and effort on the niche products is consistent with the Pareto 80/20 rule and is the foundation for a lean product management approach. That said,some schools …

About Me

I am fundamentally curious. And I like people.

And I love to start with why, but obsess about the how.

I have been working in the chemical and life science industries most of my career and I have been lucky enough to develop technical and commercial experiences.

Most business books and resources ignore the Product. Everyone gives a good product for granted, hence the focus goes to sales, strategy, management. I however know that the Product is the most critical part. It all starts from there!

For many years now I have been thinking about what is a good Product and how to make a business out of it. And I have no intention to stop.

By the way, I am an amateur photographer as well, visit my Flickr profile if you like street and travel photography.

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