What is really a Product?
There is a ton of literature about it and many definitions.
A nice way to start is the problem.
A solution that is truly necessary (N), unique (U) and doable (D), that solves the problem effectively (E), is what defines a N-U-D-E Product.
In a nutshell, a product is a solution to a problem. Good solutions are reasonable and effective.
And what if the problem has already a solution?
The majority of products fail in this case. There is certainly value in alternatives, particularly when the market is big and diverse, but most products lacking uniqueness struggle to find a convincing value proposition. It becomes a matter of price (the exact opposite of the Blue Ocean Strategy)
Is the product reasonably easy to make, develop or implement? Can it be sold at a sensible price? In other words, is it really doable? Can I address and ideally solve the problem with it?
A solution that is truly necessary (N), unique (U) and doable (D), that solves the problem effectively (E), is what I define a N-U-D-E Product.
The NUDE Product is the ideal scenario for an new product introduction (NPI) and what every Product Manager should aim at.
Is that enough?
No, it is not. If I were the only one in the world experiencing the problem I would certainly be a potential customer, but why should anyone care? So the problem must be experienced by enough people to have a market. The NUDE product must make business sense to pay for the Product Manager’s salary, at least…